From the Chamber of Commerce:
The Annual Avocado Festival benefits the community of Fallbrook in many more ways than people realize. It celebrates our agricultural heritage while providing an opportunity for entertainment and camaraderie; it brings large numbers of visitors to our town who will one day return to shop, to sightsee, and spend some time here; it provides significant economic benefits to our local businesses and community groups; and it generates enormous exposure of our community, both locally and regionally, through the broad advertising and promotional activities that accompany the Festival.
People come to Fallbrook for this event from all over the United States. The day-of-event zip code research shows an average of 38% of the attendees live outside of San Diego County. Attendees have come from states as far away as the Eastern Seaboard and the Pacific Northwest. Attendees also arrive from many different nearby counties, including Riverside, San Bernardino, Orange, and Los Angeles counties. The majority of visitors to the Avocado Festival arrive from San Diego County communities.
